It was only a matter of time, but AMD is dropping the ATI name from its Radeon video cards. It seems they have done some research to see that the perception of ATI and Radeon were fairly equal and when Radeon was paired with AMD it was actually seen as a stronger combination. Other branding changes include the dropping of Sempron, Athlon Turion, and Phenom from the processor names. The Opteron brand will remain for servers and workstations. Here is a graphic if you are confused as I am:
Full Article: THINQ
SANTA CLARA, Calif., Aug. 11, 2008 Intel Corporation announced today that desktop processors based on the company’s upcoming new microarchitecture (codenamed “Nehalem”) will be formally branded “Intel® Core™ processor.” The first products in this new family of processors, including an “Extreme Edition” version, will carry an “i7″ identifier and will be formally branded as “Intel® Core™ i7 processor.” This is the first of several new identifiers to come as different products launch over the next year.
Products based on the new microarchitecture will deliver high performance and energy efficiency. This “best of both worlds” approach is expected to extend Intel’s processor leadership in future mobile, desktop and server market segments.
“The Core name is and will be our flagship PC processor brand going forward,” said Sean Maloney, Intel Corporation executive vice president and general manager, Sales and Marketing Group. “Expect Intel to focus even more marketing resources around that name and the Core i7 products starting now.”
Full Article: Intel
This renaming is to go in line that this is the 7th iteration of the main Intel processor and it is the i786. Though, I am not sure why they didn’t just go with Core 3 like it was originally planned. This will just cause more confusion for generation consumers. Either way, these chips should be great when they finally come out.